THE BRIEF
We have been approached by a leading grocer who would like to launch a new range of protein bars in their stores. They are looking to target a health-conscious young demographic of 18–40-year-olds who are looking for a nutritious snack to grab and eat whilst on the go.
Please develop a new brand concept and visualise a design for the protein bar packaging. Please consider market trends and show how these have informed your design.
THE PROCESS
ANIMATIONS
