This was part of an internship project for a dessert kit. A well known brand was looking to expand their range and needed ideas for their new products. Please see more of the process below.
SWEET DIY DESSERT KITS
design process and ideas
logo progression
This was part of an internship project for a dessert kit. A well known brand was looking to expand their range and needed ideas for their new products. Sweet DIY was one name idea for the brands new dessert kit as it captured the essence of doing it yourself and the sweetness of the product. I wanted to encapsulate the idea of baking and making into the name by using negative space. I thought it gave the name a unique look and helped it become easily recognisable.
Mockups
This is a very quick product mockups that showed the essence of the brand. As the audience was primarily young kids, I wanted the product to be fun and playful. The design included both photography and illustration to capture the playful side of the kit but to also show the structure and system that is needed within the kit.
