This was a university project centred around the idea of food waste and how could we as a society, reduce food waste. I researched different solutions and found that many countries like Korea transform their waste into animal feed. This sparked an idea and I wanted to create a brand that would allow this food waste to be recycled and used for pet food. This would not only motivate more people to recycle but also have a lower environmental impact. Please see more of the design process below.
DESIGN PROCESS
Packaging mockups
Promotional material
